Posts Tagged ‘Renter Nation’

Seven Under-The-Radar Cities For Renters

Written by Landlord Property Management Magazine on . Posted in Blog

By Carl Whitaker | Axiometrics Real Estate Analyst

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San Francisco. Los Angeles. New York. These are just a few metros that are constantly brought up in conversations regarding the apartment industry due to their high demand among renters.

But what about other metros not at the forefront of international – or even American – consciousness? “Under the radar” metros, if you will. Some metros such as Chattanooga, Ann Arbor and Reno may not have the same clout as the larger metros mentioned earlier, but would still make wonderful places for many people.

So from an apartment renter’s perspective, what are some of these under the radar metros?

Axiometrics has compiled a list of metros fitting this criteria. Whether it be their affordable rent, strong economy – e.g. strong job growth – or a certain je ne sais quoi,these metros are surely worth an under the radar discussion.

They’re also less expensive for renters than the national average.

Under the Radar

Athens, GA: Those familiar with the college football landscape immediately recognize Athens as the home of the University of Georgia. While it may seem as though this quintessential college town is a one-trick pony whose economic prosperity depends solely upon the university, recent job growth figures suggest the Athens metropolitan area has far more working in its favor.

In fact, Athens has seen some of the strongest job growth in the nation – an estimated 4.0% job growth between June 2015 and June 2016 – which means those looking to rent an apartment in the area probably won’t have much trouble finding a job. Music lovers will find more than their fair share of concerts to attend as well, as the city has a thriving music scene – not an uncommon phenomenon in college towns.

Savannah, GA: Located on the Georgia coast, Savannah is steeped in history and is one of the oldest cities in the southern U.S.

Much like the other Peach State city on this list, the Savannah metro has enjoyed healthy job growth over the past year (approximately 4.1% from June 2015 to June 2016), which of course makes the task of finding a job much easier. Furthermore, the 10% job growth within the Professional and Businesses Services sector suggests jobs coming to the area are higher paying jobs – another indicator of a strong local economy.

Given its antiquity, history buffs looking to rent an apartment might not have to look much farther than Savannah. As an added plus, Savannah’s proximity to the beach means you’re a history buff and a beach-goer, Savannah just might be your perfect city.

Cape Coral, FL: Cape Coral is included in this list because many people may overlook the coastal city in favor of larger Florida cities such as Miami, Orlando, and Tampa.

Make no mistake, though, that the Cape Coral area has plenty to offer those looking to rent an apartment. Job growth figures since 2015 suggest the area’s economy is doing well, and finding a job won’t prove to be too problematic.  Cape Coral’s job growth of 4.2% over the past twelve months – driven primarily by growth in the Leisure and Hospitality sector – places the city among the nation’s fastest job growth markets.

Baseball fans will be especially endeared to the area. With four minor-league baseball stadiums within a two-hour drive and the month-long sanctuary that is spring training, taking in a few dozen baseball games every year is as easy as can be.

Ann Arbor, MI: Ann Arbor is another city often associated with a university (the University of Michigan), but the city’s sheer size and importance for the region this means Ann Arbor is a town bustling with activities for residents. The low unemployment rate (3.2% according to the latest figures) and high job-growth rate (4.4% from June 2015 to June 2016) reinforces Ann Arbor’s importance as a regional employment hub.

Word to the wise – those looking to catch a college football game at Michigan’s stadium, “The Big House” (an appropriate name seeing that it’s the largest stadium in the nation), may want to consider buying tickets well in advance, as the stadium is consistently filled to capacity.

Reno, NV: Reno is yet another city enjoying its fair share of recent economic prosperity. The northwestern Nevada city can boast about its recent job growth, which is among the nation’s best since the beginning of 2015. Multiple employment sectors including Mining, Logging, and Construction, Professional and Business Services, and Trade, Transportation & Utilities have all grown more than 4% since June 2015.

Those looking to rent in Reno will also find plenty to do throughout the year. The city’s close proximity to the Sierra Nevada Mountains means renters can spend their winters skiing and the rest of the year enjoying an array of entertainment options around the city.

Chattanooga, TN: Tucked in between a few of the many ridges created by the Appalachian Mountains, Chattanooga is one of the nation’s most scenic cities. In fact, the official nickname of the city is the “Scenic City”.

Chattanooga, though, has far more to offer than just its natural beauty. Chattanooga was the first city in the nation to implement fiber optic internet service, which means residents have the luxury of incredibly fast internet speeds. This fiber optic network is helping spur the city’s economy forward as well.

Tacoma, WA: Tacoma may get overlooked in favor of nearby Seattle, but Tacoma has plenty to offer potential renters. For one, the rent in Tacoma is much cheaper than Seattle. While the average rent in Seattle will cost you almost $1,700 per month, the average rent in Tacoma is about $500 less.

A drive of 40+ miles may scare off some folks, but other transit options such as SoundTransit are viable options to cut down on the commute hassle. In addition, Tacoma has been adding a healthy amount of jobs – 3.5% job growth from June 2015 to June 2016 – so a commute to Seattle may not be necessary. Nearby Mount Rainier is also a plus for any outdoorsy types.

Axiometrics’ specialty is monitoring the apartment and student housing markets to provide a granular view of volatile market trends through the interactive AXIOPortal.

Multifamily Renters Trend | How Today’s Moving Trends Will Affect Multifamily in 2014

Written by Landlord Property Management Magazine on . Posted in Blog

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According to a press release that the U.S. Census Bureau shared late last month, 11.7% or 35.9 million U.S. residents moved their primary residence in the 2012-2013 year. This translates to a drop of about 12% compared to this same time period from the year prior.

When comparing the data found in the Geographical Mobility report published in 2013, these statistics show 2013’s numbers to be very similar to the 11.6% reported in 2011.

Researchers found that 48% of Americans claimed that the move was housing-related, 30.2% was a result of family, and 19.4% said their move was fueled by employment-related reasons.

What do these moving trends mean for multifamily?

We have three solid years in which moving trends have remained steady or improved nationally, with certain specific metropolitan areas seeing enough growth to maintain the averages for their whole region.

At 13.4%, the Western region of the United States has actually seen the highest percentage of all movers. This is followed by the South, who received 12.8% of our nation’s movers, and the Midwest who turned in an even 11%. The region with the lowest mover rate is the Northeast, who had 7.8% in the last year. According to these trends, industry professionals can expect to see at least these same percentages with a slight improvement being the most likely result of all the new activity planned for 2014.

Multifamily News identified that two-thirds of today’s movers are staying within their same county of origin. In addition, 40% of these movers are staying within 50 miles of their current home.

To the multifamily apartment owners or managers, this means that the bulk of their new renters are likely going to relocate from a relatively short distance. The method in which we’re planning to market our properties needs to hone in on this close-proximity trend.

When it comes to further segmenting this short distance market, it has been found that existing multifamily residents are more likely than current homeowners to move. Data for 2012-2013 reports that 24.9% of renters moved throughout the year, but only 5.1% of homeowners did the same during this time period.

Outside of regional differences, analyzing other areas of data gives property owners and managers a way of refocusing specific communities’ existing marketing plan so that it identifies patterns of the most likely renters in 2014. Job relocations, for example, which account for about 25% of our total movers, have a tendency to pay higher rents initially before settling into any community permanently. This should call for a differentiated marketing approach.

Is your multifamily real estate market already experiencing any of these trends?


JustinAlanis Justin Alanis | Company Website | LinkedIn Connect |

Justin Alanis is the Co-Founder and CEO of Rentlytics Inc.  Rentlytics is based in San Francisco, CA providing deep analytics for apartment property owners and managers. View and analyze property operational and financial metrics more effectively and identify issues.

The Top Rental Sites For Listing Your Units

Written by Landlord Property Management Magazine on . Posted in Blog

Compliments of Appfolio.com Posted: 13 Jun 2013 04:14 PM PDT

appfolioAccording to the latest U.S. Census Bureau report, the national vacancy rate for rental properties in the first quarter of 2013 stood at 8.6%. That means nearly one of every nine units stands empty. For property owners, that translates to a significant cash drain.

An all-important job for any owner or property manager is to fill all rental units. To that end, here are some websites in which you should market your units in the event of a vacancy.

Top Rental Sites

Craigslist.com
This high-traffic site is one of the first places people go to for any number of needs including looking for a place to live. The site features location-based search that significantly increases the odds that you will be reaching your target prospective tenants.

Zillow.com
Zillow_detail_ipadThis has become a leading go-to site for all real estate needs. They claim to have a million more listings than MLS (Multiple Listing Service). After setting up your account, you can quickly create your listing and upload pictures. As an added feature, your listing here can be sent straight to Craigslist for free. The benefit of starting here is that they will prepare a custom code that uploads to Craigslist and makes your listing look professional. (Mobile app available, as well.)

Trulia.com
This is another online listing site that also has a tool that allows posting directly to Craigslist. They also provide visitors with the ability to get inside information on properties and communities that attracts additional prospective renters. (Mobile app available, as well.)

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Postlets.com
This site offers a search-optimized website for your property listing with a unique URL. Postlets makes it fast and easy to create a professional-looking classified ad, and then to syndicate the listing on Craigslist, Zillow, Local.com, as well as your Facebook page, Twitter feed and LinkedIn account.

Rent.com
This online site drives additional traffic by offering $100 gifts card to anyone who rents through the site. (Mobile app available, as well.)

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ApartmentGuide.com
This site features location-based, comprehensive apartment search functionality. (Mobile app available, as well.)

Realtor.com
Affiliated with the National Association of REALTORS, this site claims to have the most up-to-date and accurate listings online. (Mobile app available, as well.)

Local Newspaper Websites
Just as many people still view print ads when looking for a rental property, many also look to local newspaper websites for the latest listings. A good number of individuals use these sites as their browser’s default “Home Page,” meaning this is the website that automatically appears when they open their browser each time.

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Social Media Websites
Don’t forget social media, including Facebook, Twitter, YouTube, Google+ and Pinterest. It’s the new digital word of mouth.

You can post your listings directly on the above list of sites. Or, if you are using property management software, you likely have the ability to post your vacancies to hundreds of sites on the Internet including most of those listed above with just a couple of clicks of your mouse. Most programs provide professionally designed listings automatically. Prospective tenants can be directed right to your website if they are interested in one of your units.

In addition, for a fee, you can add rental listings to an MLS. There is no agent involved, but you can list here starting at around $100.

Renting empty units is a top priority for you, and there are more ways than ever to get the word out to prospective tenants online. Use as many top rental sites as you can to keep your vacancy rate down.


appfolioAppfolio  |  Company Website  |  LinkedIn Connect  |

AppFolio, Inc. develops Property Management Software that helps businesses improve their workflow so they save time and make more money.  Appfolio submits articles & blogs including topics of Resident Retention, Improved Owner Communication, Time Management, and more.

Income Property Management Expo

Written by Landlord Property Management Magazine on . Posted in Blog

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Apartment News Publications Inc. is teaming up with the Income Property Management Expo to provide Apartment Owners/Managers & Commercial Property Management Companies with tools for efficient, cost effective management, operation and maintenance of their communities & facilities!

Join us October 30, 2013 for the Bay Area Income Property Management Expo at the San Mateo Event Center!
Click Here to Pre-Register Online

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Bay Area California Attendee Information:

  • follow-us-on-twitter2Apartment Owners
  • Property Managers
  • HOA
  • Commercial Property Management Companies
  • Service & Maintenance Staff
  • Industry Partners & Vendors

View Expo Floor Plan: Click Here

Seminar Line Up:

10:00 am:  The Eviction Process – Learn more about Northern CA Rent Control & Eviction Laws

11:00 am:  Your Business is Mobile Are You? Learn how mobile is impacting your vacancy rate

12:00 pm:  The Essentials of NFPA Code – 6 Primary NFPA Tests & Inspections required for your property

2:00 pm:  Construction Defect Claims – Take action upon notice of construction defects

3:00 pm:  Fair Housing & How it Effects You

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Visit Us Online!

To learn more about the Income Property Management Expo, or to reserve a booth for the Exhibitor Floor, visit IncomePropertyExpo.com!

Apartment Gardening for Kids

Written by Landlord Property Management Magazine on . Posted in Blog

By: Nicholas Walker

Apartment living does not mean that you have to give up gardening; it just means that you have to be more creative with space and more thoughtful of what you choose to grow. The same goes for pint size apartment dwellers; tending to a garden is a great way for kids to learn about the earth and gain pride in themselves as they work hard to take care of something. Growing a mini garden sized just right for an apartment is easy and here are some ideas for a miniature plot:

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1. First of all it is important to evaluate the amount of space there is available.  If there is no balcony or any outside area connected to the apartment then step inside, it is amazing where a garden can grow; kitchen window sills, bathroom shelves, tabletops, sunny corners where plants can thrive.  Once the decision about where to grow the garden has been made then what to grow comes next and the choices are many.

2.  Making a miniature garden that kids can tend can is as simple as purchasing a few small pots of indoor plants and flowers and clustering them together in one area, African violets, cyclamen, hibiscus and orchids are great choices and have color and yummy aromas which kids love.   Choose a container and fill it with succulents, add pebbles and rocks for a southwestern feel that will definitely bring some sunshine into a winter home. Avoid prickly cacti or little hands could get hurt when looking after their garden, stick to aloe plants  and smooth leafed desert cacti;  the great news about succulents is that they are hardy, low maintenance and look interesting, a triple whammy of miniature cool.

3.  Growing a garden from a seed is always a winner; it opens up a wonderful opportunity to teach kids all about where food comes from and the importance of looking after our planet.  As the plants grow, so will the joy that kids get from tending to their indoor plot.  It is a relatively inexpensive way to start a garden but it is more time consuming and seeds need a lot of care in the beginning to survive.

4. An indoor herb garden is a great idea as well and all you need is a window ledge and some light and you are in the miniature gardening business, which means big fun for kids. Herbs are fast growing and hardy, they smell yummy and taste delicious too so they are a wonderful introduction to sustainable gardening for kids; eating what you grow has always been very cool. Some good herbs to grow are mint, rosemary, basil, cilantro, thyme, lemongrass and oregano.

5.  Tabletop gardening is a great use of small space, all that is needed is a pot, soil and sunlight and you are good to grow. Growing a mini tropical garden is as easy as picking a coconut, plant some miniature bamboo, miniature palm trees and aromatic orchids to make a tropical jungle garden fit for an apartment.

Apartment gardening for kids is fun, affordable and environmentally conscious, three good reasons to get growing.

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NickWalkerNicholas Walker is one of the world’s most accomplished garden designer- builders. Nicholas is a member of the Association of Professional Landscape Designers and the Garden Writer’s Association of America. His partnership in Jardin, of  kathy ireland Worldwide (kiWW), has established him as one of America’s most celebrated and innovative leaders, in the design community.  He speaks on sustainability, the environment and a healthy, greener lifestyle.

His stunning works of art have been featured in magazines, such as the historic Elizabeth Taylor gardens’ inArchitectural DigestMetropolitan Home, Sunset MagazineGarden DesignForbes and LA Times Magazine. He is also a contributor, to Good Housekeeping Do it Yourself, Woman, Furniturefind.com and kathyireland.com.

Media Apperances:

Oprah, HGTV | Forbes Magazine | Architectural Digest- The Private World of Elizabeth Taylor | Casual Living | Gardens of Inspiration | Sustanable Living Council Dwell on Design | Craftsman Radio | Bella Petite Magazine

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