10 Ways To Boost Resident Satisfaction Without Breaking A Sweat
By Max Glassberg
There are many reasons residents choose to leave. They might be buying a home, something many renters aspire to do. There’s nothing you can do to prevent that, nor would you want to: resident satisfaction isn’t about changing people’s life plans, but rather about maximizing the number of renters who would want to renew their leases. In other words, it’s about resident retention.
After all, some residents leave for entirely preventable reasons:
- A bad experience with a rude staff member
- Unresolved maintenance issues
- Unhelpful or unknowledgeable personnel
- A feeling that their input or suggestions don’t matter
Improvements in resident satisfaction can help build long-term relationships within your community, but satisfied renters also add value to the property itself. It’s great to bring in new faces, but your renewing residents are an invaluable asset to your community. Let’s look at 10 strategies you can use to ensure a positive resident experience and create a happier community.
1. CREATE A STRONG NEW-RESIDENT WELCOME EXPERIENCE
A personal touch is always going to help get the relationship off to a good start. It helps residents feel welcomed and positive about their decision to move to your property.
- Write handwritten welcome notes
- Offer new residents a guide to the neighborhood
- Give residents the ability to submit work order requests from their phones
- Allow them to set up autopay so they can pay rent straight from their account without hassle